Juanita McGowen- Appleby a.k.a “Beatlebabe” is a professional marketing executive and journalist with over 10 years’ experience in business and media.

Writing for various printed and online publications, she is seen as a major influence in the Midlands’ unsigned music scene.

Born and bred in America, she has worked as a radio presenter and promotions assistant in Ohio for WBNO FM/WQCT AM and WXKR FM and also as a music columnist for Toledo’s independent lifestyle newspaper, The Weekly. 

She’s had the pleasure of interviewing and reviewing music industry greats like Alice Cooper, .38 Special, B.B. King, (Hed) p.e, Ray Manzarek, Godsmack, LA Guns, David Crosby, Toyah Willcox, Ray Davies and The Allman Brothers.

Recently, she was awarded a diploma with distinction from the London School of Journalism in music and arts writing.

Now in the UK, she writes regularly for Midlands Rocks, Midlands Music Maniacs, Zavvi, Radio Lutterworth, Events On magazine, Electric Banana and Rokpool.  Her writing has also appeared on makeitinmusic.com, Ryan’s Gig Guide and Northamptonbands.co.uk.